Mind Candy, the company behind the game played by 60 million children aged between five to 12, has signed an agreement with the record label to release a series of albums.
The debut 12-track album, Moshi Monsters, Music Rox, features songs from popular characters such as Dr Stangeglove, Big Bad Bill and Sweettooth.
“We feel this is the next generation of that – taking these Moshi Monsters, which are internet stars, and making them into popstars,” explained Perry.
Moshi Monsters is now played by one in every 1.4 children in the UK.
The game is the brainchild of British entrepreneur Michael Acton. The idea is a simple one: young people from five can adopt a monster of their choice, and their task is to look after it, entertain it, and solve puzzles along the way. Earning points, they can buy food or furniture for it. Monsters include Diavlo, cute but explosive, to Poppet, cute and pink, or heart-shaped Luvli. Each has its own language.
The child-players can communicate online, and Smith argues that in some ways the site is a “Facebook for kids”. He told The Telegraph last year: “Parents feel very comfortable with our environment because it’s controlled. We record every single message, every single mouse click, every single interaction. We’re not encouraging kids to upload photos or say where they are – this is about playing games and doing puzzles. Sharing and showing off online.”
