Ben Cohen and Jerry Greenfield, who created the famous ice cream brand over 30 years ago, are judging a competition aiming to find the next best sustainable business idea.
25 young entrepreneurs will have to convince the panel of judges that their idea can be the next Ben & Jerry’s. Entries range from reusing surplus food to a free tutoring system to refurbishing unwanted bikes.
Ben Cohen’s after dinner speeches, which emphasise the core business values that helped his small ice cream company become a global empire, are made even more enjoyable by the free Ben & Jerry’s that is served with at every talk!
Equally insightful are the keynote speeches given by
Jerry Greenfield, who focuses on not only encouraging entrepreneurial spirit, but also the importance of making business fun. His well-known mantra “If it’s not fun, why do it?” is clearly reflected in his anecdote-filled talks.
